An experience, in the context of digital business, can be defined as the totality of visual, intellectual or other inputs that a user encounters through a digital platform or device, in relation to a product or service. Experience design, therefore, is the effort to create the optimal series of inputs and resulting user actions that achieve the desired result – an excellent user experience. In the best examples, this design effort encompasses both business and user goals in optimal balance. A good digital experience should be good business, as well.
Who needs to user test their web site or apps? You do.
Not to presume too much, but I am willing to bet that most of the people reading this post have never actually watched a user interact with their designs or products even in a casual environment. For those of you that test and test again, my apologies. And for those of you that have tested a little – congratulations, and keep going. I bet you learned some great stuff right? But by and large, most of the UX and visual designers I talk to have not conducted or benefited from much actual user input. Read More