Why don’t architects and print designers use agile?

If you work in digital technology, in an Agile environment, you have probably heard the following statement: “Why do we need Agile? People don’t use Agile to design buildings, or cars, or airplanes?” And from the design team; “print designers don’t use Agile” or some variant of the “It’s not done this way” refrain. “Shouldn’t we follow established design paradigms (read: waterfall methods)?”

This statement is usually made by designers (as opposed to developers), and usually by those who are earlier on the “agile continuum”. And it’s a fair question, which I have heard myself ask a few times in the past – the truth is that we DON’T design cars or airplanes or large buildings this way. And traditional print design has never worked this way. But why is that? Read More